I'm Bru Morant

Consultant, Executive Chef, Coach, and Trainer.

I've seen restaurants with brilliant cooking and flawless service go under. Not for lack of talent, but for lack of a system. However many hours go into it, none of it matters if you can't turn all that work into profit.

I've spent over 30 years working in hospitality, behind the stove, with teams, in restaurants and hotels. I've learned that what makes a restaurant viable isn't just "what you do," but "how you do it."

The kitchen is creativity and passion. The dining room, emotion and service. But the business is commerce.

And understanding that means every purchase, every prep, every service, every mise en place, and every interaction with the guest, no matter how small it seems, either makes you money or throws it in the trash.

That's why I created Sistemics2: a strategic business consulting firm specialized in hospitality.

Sistemics2 is a provocation.

I believe the new hospitality is a way of understanding the restaurant as a living system, where everything serves a purpose and a goal. On this, I'm all black and white: either the restaurant works for you, or, if it doesn't, I ask you:

Why are you pouring so many hours of your life into something that gives you neither money nor happiness?

Throughout my career I've built up knowledge in cooking and gastronomy, cost management, menu engineering, and how to give a restaurant the tools it needs to run efficiently. But good cooking alone doesn't transform a business. That's why I've also brought in my interest in personal growth, NLP, coaching, neuromarketing, and business strategy.

All of this knowledge is what led me to develop the ICS2 method —Investigate, Construct, and Systematize—
At Sistemics2, we turn what we discover into priorities, tools, and ways of working that the team can implement, control, and improve.

And this is where you come in too. Your beliefs, emotions, and the way you understand your role shape what you decide, what you delegate, and what you keep carrying alone. Coaching and training are part of this work: we won't just be doing kitchen and numbers. That's what makes Sistemics2 a provocation: it goes to the source, to the decisions and dynamics behind what happens in your restaurant.

What do you want this business to give you? Profit, growth, stability, the freedom to open another project, or time to live outside the restaurant. Defining it gives meaning to the company's goals and to the effort you want to put in during the mentorship.

The lifetime you spend on the business is the most valuable thing you have. Sistemics2 was born to connect the business you want to build with the life you want to live.

Because success isn't a destination. It's a way of understanding the journey. It's a system. And it can be trained.

Sistemics2

Strategic business consultancy specialising in hospitality. Food, management and leadership that connect your restaurant’s goals with the life you want to live.

Explore Sistemics2

LinkedIn

Explore my professional background, experience and training. A place to connect and continue the conversation about business, hospitality and leadership.

Visit my LinkedIn

Business Network

Sistemics2 is a member of the Barcelona Chamber of Commerce’s Business Network. A business connection that forms part of our professional community.

Discover the XNC

Sistemics2 is an ecosystem of talent, method, and resources

Independent professionals and businesses who join each project based on what the restaurant needs and what you want to achieve.

At Sistemics2, we research, set priorities, and coordinate everyone's contributions. Each partner brings specialized expertise, aligned with the project's goals. That way, decisions about costs, operations, leadership, or sales become part of a shared plan, with actions that can be implemented, controlled, and improved.

You know your business. We add perspective, specialized expertise, and the capacity to act. We work with you and your team so improvements take hold and the restaurant gains margin, autonomy, and room to grow.

Different trades. One shared purpose:
growing your business and sustaining what we build together.

Meet the people and businesses that are part of the Sistemics2 ecosystem.

Professionals from different trades holding up an olive tree, as a metaphor for Sistemics2's collaborator ecosystem.

The people who bring more to your project.

Lucero Zamora

Segur Alimentària

Food safety, audits and HACCP Discover their contribution Hide details

Why does it matter to you?

Your guests’ trust is built every time you serve a dish. You want the peace of mind that comes from knowing things are done properly, your team knows what to do and your restaurant’s reputation is protected. With Lucero, you can turn uncertainty about food safety into clear, practical guidelines, so looking after your guests begins long before the plate reaches the table.

What does she bring to the project?

Technical food safety audits, documentation, HACCP system implementation and monitoring, and team training. Within Sistemics2 projects, she tailors procedures to food deliveries, storage, handling and service, and defines the checks needed to identify and correct deviations.

Joaquim Sabaté

Digital Alimentaria

Digital food safety checks and HACCP Discover their contribution Hide details

Why does it matter to you?

Your team’s time is too valuable to waste on paperwork and records that are hard to find. You want checks to be easy to complete and to see what’s happening without chasing everyone up. With Digital Alimentaria, you can reduce the administrative workload and give more attention to the kitchen, service and your guests.

What does he bring to the project?

An app that turns food safety and HACCP records into a digital system, with an intuitive interface and access to reports and analysis in real time. Within Sistemics2 projects, it provides the tool to make these records part of the daily routine, centralise information and make oversight easier.

Pep Camps

Coaching

Self-awareness, leadership and team management Discover their contribution Hide details

Why does it matter to you?

Leading a team also means taking a look at yourself: how you react under pressure, what you find hard to say and how you handle disagreements. Knowing yourself better gives you more options for acting and communicating with confidence. With Pep, you can develop a leadership approach that allows you to tackle difficult conversations, reach agreements and nurture working relationships while setting clear boundaries.

What does he bring to the project?

Training and ongoing support in leadership, assertive communication, managing emotions and conflict resolution through coaching, NLP, DISC and Transactional Analysis. Within Sistemics2 projects, he connects this work with business goals, team coordination and shared responsibility.

Xavier Gelabert

Hostaljobs

Recruitment and training Discover their contribution Hide details

Why does it matter to you?

When you hire someone, you invest time, expectations and part of your restaurant’s future. You want people who fit the job, the team and your way of doing things. With Xavier, you can approach recruitment with clearly defined needs and assessed candidates, building the team that will take your project forward.

What does he bring to the project?

Specialist hospitality recruitment, with qualified, vetted candidates for kitchen, front-of-house, reception and management roles, alongside tailored training. Within Sistemics2 projects, he connects the organisation’s needs with the search for suitable candidates and the development of your team’s skills.

Miquel Ibáñez

NeuroAcademy

Neuroselling, neuromarketing and sales development Discover their contribution Hide details

Why does it matter to you?

When your team understands how guests make decisions and what they value, they can make better recommendations, explain your offering with more confidence and guide the purchase naturally. With Miquel, you can transform how your front-of-house team communicates and sells, making every interaction an opportunity to improve the experience, increase average spend per guest and encourage add-on sales, without putting guests under pressure.

What does he bring to the project?

Miquel brings over 30 years of experience in sales, marketing, sales management and team training. At NeuroAcademy, he puts neuroselling, neuromarketing and sales communication into practice, with training that develops teams’ ability to recommend and explain value.

Within Sistemics2 projects, he connects what your restaurant offers with what guests value, working with your front-of-house team to ensure sales communication reflects your business offering and contributes to profitability.

Marc Tomàs

Eco-Energy

Energy advice Discover their contribution Hide details

Why does it matter to you?

Opening your electricity or gas bill and thinking “How am I paying this much?” wears you down. Especially when offers promise savings, but you’re not sure who to trust. With Marc, you have someone alongside you to understand what you’re paying and consider a change with confidence. The aim is to keep costs under control and recover margin, with potential savings of around 10% to 25% where consumption and contract terms allow.

What does he bring to the project?

Reviews of electricity and gas bills, analysis of tariffs, contracted power capacity and contract terms, comparisons of alternatives and estimates of potential annual savings. Within Sistemics2 projects, he makes this analysis part of your restaurant’s cost control and provides guidance to address questions about each proposal before you sign up.

Why work with us?

Because your team can be so much more

They’re more than chefs and waiters

They can sell what makes your brand yours. Your value is unique, and nobody can just make it up: it needs to be uncovered, chewed over, brought into line and made visible through your team

Because if nothing changes, nothing changes

It’s a headache. We know.

Perhaps right now you have no time, no money and no headspace. But that’s the signal you need to pause… and redesign the system. Putting it off costs you sales, energy, motivation and your future. Working through it with Sistemics2 gives you back clarity, freedom and purpose

Because hiring Sistemics2 isn’t an expense

It’s an investment in yourself

In your energy, your profitability and your quality of life. It means moving from managing chaos… to leading with vision. It means taking back your place at the head of the kitchen, the front-of-house team, the restaurant… and above all, your own life

Because we don’t sell consultancy

We work alongside you to build your way forward

Plenty of services can help you increase revenue. Others offer cost control, better marketing or more bookings. Sistemics2 goes further. We work with you to reclaim the business you wanted to run… and the life you wanted to live

Because we speak your language…

and believe you can go further

We know the kitchens where tempers run high, the dining rooms under pressure from guests, the forgotten Excel spreadsheets, the freezers crammed with stuff…
and the fear of closing for good.

But we also know the power of putting a name to what you’re going through, how to build a system and how to reconnect you with your sense of purpose

Because we don’t change your menu

We change how you see things

With Sistemics2, you discover that selling more isn’t about pushing: it’s about using strategy to make your product part of a consistent experience where everything connects: the dish, the space, the team, the music, the smile… and the money

Shall We Put the Pieces in Place?

Tell me where your restaurant stands right now,
what you want to achieve, and what’s holding you back.
I’ll give you a clear read on what I see and where I’d start.

Let's Talk About Your Restaurant